Following successful pop-ups in NYC, Dallas, and Los Angeles, HI-CHEW is hosting the final stop of its nationwide candy shop tour in the entertainment district of Wynwood, Miami. For one weekend only, the candy shop will be open to the public with hours of operation as follows: Friday & Saturday from 11am – 7pm and Sunday: 11am – 6pm.
With inspiration from the newest addition to the brand’s lineup, HI-CHEW Bites, the HI-CHEW Bite-Size Candy Shop takes fans on a sweet journey through the history of the brand and its wide variety of fruity flavors. Highlights include:
- For one weekend only, HI-CHEW is bringing fan-favorite exclusive flavors to the Sunshine State: Pineapple, Lilikoi and Yogurt Mix will be available for purchase on-site.
- Branded merchandise exclusive to the candy shop will be available for purchase on-site including brand-new hoodie designs, beanies, brightly colored fanny packs, limited edition stickers, and more. Customers will receive a free HI-CHEW tote with a $50 purchase.
- A fun photo booth experience will have visitors feeling like they took a trip to HI-CHEW’s private beach club – surf’s up!
- Get a head start to the Art Basel festivities by contributing to a one-of-a-kind piece of art made out of HI-CHEW chewlet wrappers!
With inspiration from the brand’s whimsical and vibrant packaging, the Bite-Size Candy Shop immediately sparks the same joy that consumers get when they take the first bite of their favorite HI-CHEW® flavor. Stepping into the space, customers are immersed in a fruit-forward world that evokes a sense of fun and uniqueness. Each location brings a new element that’s specific to the city, combining consumers’ hometown flare with their favorite chewy candy. Consumers will also be transported around the world as they explore the brand’s history and browse the display of global flavors to get inspired for future travels.
The Bite-Size Candy Shop will feature exclusive fan-favorites such as Yogurt Mix, Pineapple, and Lillikoi, as well as classic HI-CHEW® candy flavors including Soda Pop Mix, Banana, and Kiwi. What’s more, Morinaga America, Inc., the makers of HI-CHEW®, will unveil HI-SOFT™, a delectable salted caramel chew that is the latest addition to its product lineup. Exclusive branded merchandise will be available for purchase including brand-new hoodie designs, beanies, brightly colored fanny packs, and limited edition stickers in each city. With a candy dispenser on-site, visitors will be able to enjoy samples of the newest HI-CHEW® flavors. Additionally, with every purchase of $50 or more, customers will receive a free HI-CHEW® tote bag.
“After the success of our Bite-Size Candy Shop in New York City, our brand fans were eager for more, and we’re excited to be able to bring this experience to them in Dallas, Los Angeles, and Miami this fall,” said Teruhiro Kawabe (Terry), Chief Representative for the USA & President, CEO of Morinaga America, Inc. “As our loyal Chew Crew continues to grow throughout the country, we’re so happy that we can bring the HI-CHEW® pop-up to each of these cities.”
The larger-than-life photo booth experience from the New York City pop-up has been reimagined and will be a must-visit experience at each location. Visitors will feel bite-size surrounded by life-size HI-CHEW® Bites chewlets as if they jumped right into the bag. The photos will be available digitally to share with friends and on social media.
The Bite-Size Candy Shop is inspired by the brand’s newest launch, HI-CHEW® Bites, a convenient way to enjoy your favorite chews on the go with unwrapped chewlets in three of the most popular flavors: Mango, Green Apple, and Strawberry.
To learn more about HI-CHEW® and to see where you can purchase your favorite products, please visit us online at HI-CHEW.com, like us on Facebook, and follow us on Instagram (@HICHEWUSA) and TikTok (@HICHEWUSA).
