Miami Beach: Summer’s Capital of Fashion

You’re not in Milan anymore. Miami Beach, famous for its vibrant nightlife, sun-kissed beaches and hosting Art Basel Americas, in July becomes the number one destination for all things fashion. Elite designers descend on Miami Beach to showcase their brand’s innovative and unique creations during dozens of fashion shows at SwimShow 2016 and FUNKSHION Fashion Week Miami Beach. Visitors and locals alike can be a part of the action with satellite parties and events including MIAMI Magazine’s Sun.Sand.SPLASHION with international DJs and lots of entertainment.

“Swim Week is just another example of how Miami Beach has cemented its place as a premier international hotspot for every type of visitor,” says Peggy Benua, Chair, Miami Beach Visitor and Convention Authority (MBVCA). “Guests can enjoy the beach, visit museums, sample the famous restaurants and bars, and in July they can also attend first-class fashion shows; very few cities can offer all of this.”

Miami Beach’s incomparable cultural diversity, Art Deco architecture and majestic natural beauty make it the ideal venue for the creative fashion world.

“The city’s unique vibe and energy has always motivated and encouraged us to consistently produce one of the best fashion weeks in South Florida,” says Aleksandar Stojanovic, Executive Director, FUNKSHION Fashion Week. “It has been incredible to witness the dramatic evolution that we have seen for the past 10 years at FUNKSHION; we have been successful because we’ve been able to tap into the city’s resources to expand the talent while growing the show, its possibilities and capabilities.”

Ready to check out the season’s hottest trends? Mark your calendar and grab a seat at the many fashion shows this July that make Miami Beach summer’s top spot for fashion.

Top Events & Fashion Shows during Swim Week:

MIAMI Magazine’s Sun.Sand.SPLASHION
Taking place on Tuesday, July 12 at 8 p.m. at the trendy W South Beach, MIAMI Magazine’s Sun.Sand.SPLASHION has become the unofficial kickoff event to Swim Week. Guests will enjoy a group fashion show, beauty and wellness samples, live entertainment, specialty cocktails as well as an up and close look at BMW’s newest models.

FUNKSHION Swim: Fashion Week Miami Beach
Celebrating its 13th season on the Beach, FUNKSHION Fashion Week provides an intelligent, innovative platform for progressive, established, and emerging designers to showcase their cutting-edge collections. Designers often integrate music into their shows, many personally selecting their favorite celebrity DJs to preside over their runways. The four-day event runs from July 13-17.

SwimShow 2016
For over three decades SwimShow is considered the hub for the swim and resort wear industry. Hosted at the Miami Beach Convention Center, the multi-day draws over 3,000 buyers from 60 different countries spanning the globe and is the world’s largest swimwear tradeshow in the world with over 2,500 of the world’s top lines. SwimShow runs from July 16-19.

A full calendar of events can be found here: The Official Calendar of Miami Swim Week 2016

Visit for more information.

SOURCE Miami Beach Visitor and Convention Authority