On the sun-kissed shores of Miami Beach, an exclusive event took place during Miami Swim Week that brought together celebrities, influencers, and fashion enthusiasts to celebrate body positivity and independent style. On Thursday, July 6th, 2023, MTV’s Siesta Key star Juliette Porter hosted the much-anticipated brunch to showcase her swimwear line, JMP The Label, at the luxurious Soho Beach House.

JMP The Label, co-founded in 2021 by Juliette Porter, veteran swimwear designer Jaymi Washburn, and entrepreneur David Kelleher, is no ordinary swimwear brand. It caters to the independent babe on the go, offering meticulously designed pieces crafted from luxurious fabrics and elevated colors. Every swimsuit from JMP The Label is a testament to body positivity, embracing and celebrating all body types with sizes ranging from XS to XXXL.

The event showcased the brand’s Summer 2023 collection, and guests were treated to a unique and immersive experience as real-life JMP Babes modeled the swimwear in beautiful doll boxes. The presentation was a delightful fusion of fashion and creativity, capturing the essence of Miami’s vibrant spirit.

Among the notable attendees were Juliette Porter’s co-stars from Siesta Key, including Amanda Marie Miller and Chloe Long, who graced the event with their charm and radiant smiles. Joining them was Taylor Hale, the winner of Big Brother season 24, who added a touch of reality TV excitement to the brunch.

The guest list also included prominent figures in the modeling and influencer worlds, such as Sports Illustrated model Kelly Hughes, and Jena Sims Koepka, a well-known model in her own right. Ella Halikas, another Sports Illustrated model, was also present, adding glamour and allure to the already star-studded event. Vale Genta and KT Lordahl, two influential personalities, added their unique styles and perspectives to the occasion.



Soho Beach House provided the perfect backdrop for the event with its chic and elegant ambiance, setting the stage for a day of fashion and fun. Attendees were not only treated to a remarkable fashion show but also received delightful gifts from JMP The Label and the event’s title sponsor, Sterling Forever.

Sterling Forever, a renowned jewelry brand founded in 2012 by Mike Cooke, is the epitome of timeless elegance and style. Offering a diverse collection of accessories, each piece is made from sterling silver and comes with a lifetime guarantee promise. The brand’s stunning pieces, available in gold, silver, and rose gold, draw inspiration from runway trends, celebrity favorites, and high-end looks coveted by fashion enthusiasts.

The attendees were also gifted personalized gift bags with a combined value of $500, filled with swimsuits from JMP The Label and exquisite jewelry from Sterling Forever. The thoughtful gifts encapsulated the essence of the event – empowering individuals to embrace their uniqueness and style.

Juliette Porter herself dazzled in a skirt and matching crop top from Pat Bo, perfectly complemented by the exquisite jewelry from Sterling Forever. Her radiant appearance symbolized the spirit of the event, celebrating individuality and the freedom to express oneself through fashion.

The JMP The Label Brunch during Miami Swim Week was not just a fashion event; it was a celebration of diversity, body positivity, and ethical fashion. The brand’s commitment to sustainability and ethical manufacturing reflects its dedication to creating a more inclusive and responsible fashion industry.

As the sun set on the picturesque Miami Beach, the event left a lasting impression on its attendees, inspiring them to embrace their true selves and to take pride in their unique styles. JMP The Label continues to shine as a beacon of empowerment and body positivity, creating a legacy that resonates with independent babes all around the world.