Vintage Frames Company, the premier designer and designer vintage eyewear experts in the world for over a decade, opens its first U.S. flagship store in Miami Beach, Florida, at The Goodtime Hotel, on November 30, 2022. The fashion historian and sunglass icon, Corey Shapiro, gathered his inspiration for his next retail concept from Miami Vice decor and classic Art Deco aesthetics to create a futuristic interpretation of Miami with a vintage perspective. Partnering with international award-winning designer, Atelier Zébulon Perron, to create the 1,100 sq. ft. vintage Don Johnson-esq experiential retail space located on the breezeway of the Goodtime Hotel. To celebrate the opening, the brand will launch a series of limited-edition collaborations exclusively available in store with internationally renowned cultural icons such as Gallery Artist, Alec Monopoly, CEO and Creator of VeeFriends, Gary Vaynerchuk, and more.
“I’ve spent the past two decades curating the most comprehensive historical eyewear and sunglasses collection ever displayed and available to own for a Miami Beach Flagship” says Vintage Frames Company Founder and CEO, Corey Shapiro. “The curated collection mixes iconic pieces from the runway to the biggest cultural grails that are available to own.” The brand will debut some of their best-selling namesake lines and a hand-curated exhibit of rare vintage sunglasses from its archive for purchase, with some valued at $25,000 USD. The list consists of runway, high fashion, and iconic cultural archive pieces which will be rotated regularly. Runway frames that would be seen in Elton John’s collection, a Pinault collection of 1950’s Masquerade frames, 1960’s Pierre Cardin Runway collection, and 1980’s Alain Mikli x Claude Montana collection. The archive will also display some of the house jewels of luxury eyewear, such as the Gucci GG series collection which contains emblems on the inside with original Gucci House crest, and classic Y2K shields from the Christian Dior. Rounding out the heavy-hitting vintage frame archive that will be displayed are the Cazal Deluxe Leather Edition Series and the infamous frame that shaped the 00’s to today, the Original Louis Vuitton Millionaire; a collaboration with Marc Jacobs, Nigo & Pharrell.
“For this collaboration, it was about functionality and utilizing a brand-new canvas for myself, but a familiar one for my fans. I can take the Alec Monopoly x Vintage Frames sunglasses anywhere around the world. And what’s more Miami than a beautifully designed pair of shades?,” says Alec Monopoly. The Alec Monopoly x Vintage Frames Company collection will launch exclusively in-store. The two spent over a year working together on the exclusive collection – the frames take a classic acetate shape and add in detailing from Monopoly’s iconic dollar sign insignia. Since Alec is also an internationally known DJ, the lenses were designed to be worn from daytime to evening.
“I’m a big fan of what Vintage Frames has been doing. I’m always looking to do creative collaborations that bring value to the community,” says Gary Vaynerchuk. Gary Vee’s IP property-based VeeFriends Forthright Flamingo NFT character inspired the limited edition collaboration. The flamingo character constructs the arms of the frame and is paired with an exclusive Vintage Frames Company pink multiflash lens adorned with the VeeFriends logo. Available in-store and online on December 1, VeeFriends NFT holders will get a chance to purchase these limited-edition frames first before they’re made available to the public.
Vintage Frames Company at The Goodtime Hotel in Miami is open between 11 a.m. to 7 p.m. Sunday through Wednesday and closes at 8 p.m. Thursday through Saturday.