Victory Travels in Louis Vuitton: the House enters the second year of its Official Partnership with Formula 1®

To mark the start of the 2026 Formula 1® season, Louis Vuitton is presenting the second edition of its Official Partnership, announced in 2025.
For this new season, the House strengthens its commitment to celebrating the greatest sporting triumphs through its signature ’Victory Travels in Louis Vuitton’, perpetuating a unique heritage that combines creation and innovation at the highest level of competition.

Louis Vuitton collaborated with Formula 1® on the traditional pre-season launch image, featuring all 22 drivers across 11 teams, which was captured in Bahrain during the sport’s testing sessions ahead of the FORMULA 1 QATAR AIRWAYS AUSTRALIAN GRAND PRIX 2026 in Melbourne, which starts the season on 6 March. The ultimate crowning achievement of the sport, the trophy, is presented in its Louis Vuitton Trophy Trunk and represents the culmination of every driver’s lifelong dream – to become a Formula 1® World Champion.

Over the course of the 2026 season, Louis Vuitton will journey alongside the Championship for each of the Grand Prix trophy ceremonies, with 24 Louis Vuitton Formula 1® Trophy Trunks. In line with this commitment, the House is consolidating its presence by becoming the Title Partner for the FORMULA 1 LOUIS VUITTON GRAND PRIX DE MONACO 2026, marking a defining new chapter in its storied history with the Principality and the automotive world. Moreover, the creative universe specially designed for this partnership and inspired by the speed of Formula 1 cars will once again be reflected across all tracksides this season.

Since 2021, the relationship between the House and Formula 1® has flourished through a partnership with the Automobile Club de MonacoTM, shaped by the creation and presentation of the Formula 1 Grand Prix de MonacoTM Trophy Trunk between 2021 and 2024. As Formula 1® now brings together a global audience of hundreds of millions of fans, Louis Vuitton remains at the very heart of the Championship’s most emblematic moments, ensuring that each victory forms an integral part of House tradition and savoir faire. Its automotive heritage has come to the fore since the 1990s through the Louis Vuitton Classic Run, rallies organised by the House which in 2006 became the Louis Vuitton Classic and Design Awards.

The 2026 season ushers in a new era for Formula 1® with the next generation of regulations, which will welcome smaller and lighter cars to the track, with new power units, a hybrid engine run on advanced sustainable fuel, and a new style of racing that puts the driver centre stage. 2026 will also welcome two new teams to the grid – Cadillac Formula 1 Team and Audi Revolut F1 Team (following Audi’s acquisition of Sauber) – while Honda is now partnering with Aston Martin on supplying its power unit, and Ford is working with Red Bull on theirs. Also new for the season will be Madrid joining the calendar for its first Grand Prix between 11-13 September.