From December 2 – 3 in the center of Wynwood at Soho Studios, Prime Video will present a larger-than-life immersive art activation centered around Riches, called “The Crown We Never Take Off” (see here). The experience will celebrate elements from the show that exhibit the freedom of expression and identity in the Black diasporic experience, through several mediums including photography, sculpture, painting, music, video and performance art. ​

Riches is an alluring drama that follows the exploits of the stylish, privileged, super-successful Richards family. When Stephen Richards passes suddenly, the family’s world comes crashing down. As the business hands in the balance, his children are about to collide as they vie for control. The series allows audiences to see an authentic expression of generational wealth and the importance of ownership.

Collaborating with curator Donnamarie Baptiste, guests going through “The Crown We Never Take Off” exhibit will see various art forms from artists like Marryam NomaCarlos Idun-TawiahTammie Knight, and Morel Doucet that map back to the overlooked efforts of Black entrepreneurs and creatives who, like the Richards family, push boundaries and excel despite the odds. The exhibition will also offer attendees various photo moments like an editorial-style photo op that places guests as the ‘Face of Flair & Glory’, a highly coveted honor within the series.