PARAISO Miami Beach, widely known as Miami Swim Week and the world’s largest event for the swimwear and resort wear industry, is ready for its highly anticipated new season. Celebrating innovative design, inclusivity, diversity and sustainability, PARAISO Miami Beach, will host a fueling schedule of runway shows including 18 new and veteran labels, in addition to exciting experiences, pop ups, activations, parties, and a Summer Fashion Summit.
This season PARAISO welcomes back Azulu, Beach Bunny, Kittenish Swim by Jessie James Decker, LainSnow, Luli Fama, Matte Collection, Neena Swim by Oh Polly, OneOne, Sinesia Karol, and pioneer plant-based organic hemp swimwear Natasha Tonic, who will debut a collaboration with Coral Morphologic to take her commitment to sustainability one step further by planting one coral for every swimsuit purchased. New to the schedule this season are Australia’s most recognized swimwear Seafolly, the Canadian resort wear brand SHAN, intimates and swimwear trade show organizer to host a multi-brand show called the Curve Collective, the tropical vacation vibes resort wear brand Sigal, the handcrafted swimwear brand Axil Swim, and the trend-driven fashion brand Club L London. Another highlight of this season includes New York Fashion Week’s staple The Blonds hosting a fashion show at the PARAISO Tent and partnering with Teletubbies to celebrate their signature DNA of self-expression, belonging and kindness.
After changing the event dates for the first time in almost two decades in response to a market shift, PARAISO Miami Beach will gather industry professionals, fashion editors, buyers and social media influencers from June 8th to 11th at its renowned luxurious tent at Collins Park, right on Miami Beach. PARAISO will also host various pop ups and auxiliary experiences across multiple venues including W South Beach, Soho Beach House, The Plymouth South Beach, Esme Hotel, Queen Miami Beach, Sofia, The Miami Beach EDITION, The Standard Spa, The Ritz-Carlton South Beach, Hyde Beach and the Miami Design District.
SUMMER FASHION SUMMIT
This year for the first time, PARAISO Miami Beach, widely known as Miami Swim Week, has partnered with Summer Fashion Summit, the inaugural two-day conference celebrating innovative ideas and bringing together top national industry players from the field of swimwear, resort wear fashion, and driving forces in sustainability solutions. This intimate summit, held on June 8-9 at W South Beach, will consist of three sessions of panel discussion and masterclasses on each day, exploring current trends across summer fashion, sustainability, marketing and communications, with a lineup of visionary leaders spanning the fields of design, business, publishing, technology, media, and PR.
St. Thomas University will be joining the summit as the official education partner, and some of the confirmed participants to appear are Head of Marketing of Showfields, Frannie Shellman; Swimwear & Activewear Strategist at WGSN, Rebecca Saygi; EVP Director of Hildun Corporation, Tim Moore; CEO of Comexposium US and President of Curve, Raphael Camp; Sr. Buyer of Anthropologie, Ivy Heilman; Senior VP of Marketing of A.L.C., Hallie Shaw; Founder of Mavn Creators, Olivia Ormos; and country singer, songwriter, TV personality, fashion designer, beauty and lifestyle entrepreneur, and a New York Times bestselling author, Jessie James Decker, among others.
“Swim week fashion shows only come once a year and PARAISO’s date change was focused on maximizing the exposure for these brands in the high-summer season. Consumers, influencers, and editors start covering swim as soon as Memorial Day rounds and we wanted to align the platform to have brands capitalize on the time of year when most of their sales occur. We’re so excited to bring many like-minded brands and companies together – the majority of which are female-run and triumphing the swimwear industry”, says Natalija Dedic Stojanovic, Founder of PARAISO Miami Beach.
EXCITING OFF-SITE EXPERIENCES
PARAISO party in collaboration with SELECT Models at Sopra Club in Forte dei Marmi will kick off swim week events on Wednesday 8th, followed by four days of thrilling events. The Standard Spa will offer once again their Swim Souk from Friday to Sunday, bringing a Moroccan vibe to the hotel gardens, featuring live music, fashion and revitalizing spa treatments.
Planet Fashion runway shows at the SLS South Beach will present multiple brands throughout a two-day program including Chloe Rose, Keva J, Tinye Swim, Beau Swim, Origins Of Oceans, Veve Swim, and a group of sustainable swimwear brands.
Miami Design District will host several exciting activations throughout the swim week, including a Stitch Lab pop up, featuring a curated list of top Latin American designers, which has become already a must-visit at PARAISO, which will also have its own kick off brunch, and an in-store activation at the luxury multi-brand boutique Elle’s, which will also host a trunk show in partnership with sustainable swimwear label Hunza G. The exclusive Miami-based store Bossa Concept will also offer exclusive designs by Latin American designers in a Summer House pop-up at W South Beach. The Miami Design District will also be the scenery for a Ganni cocktail event and a delicious brunch by A.L.C. Fashion at Sofia. alo The Next Step will also celebrate the launch of their sneaker line.
To further the fun, attendees at PARAISO Miami Beach will also enjoy a Model Padel game at Reserve Private Padel Club in collaboration with Pura Vida and alo yoga, Sun Bum private VIP brunch, Nike Swim fashion presentation at Esme Rooftop, Strangers Only pool party at Soho Beach House Miami, Beach Bunny x NEXT Models party at Baoli Miami, a Rielli pop up and pool party at The Plymouth Hotel, a Seafolly poolside brunch and fashion presentation, Goretta Medina x Stitch Lab brunch, Wilhelmina x Smile Train party at The Ritz-Carlton South Beach, Poolside by Frederic Pinet exhibit at the Soho Beach House, Luli Fama x Front Models afterparty, The Blonds cocktail party and an early morning HIIT and run in partnership with Nike Run Club at the Nike store in Lincoln Road. The official closing party of PARAISO Swim Week will be hosted in partnership with The Blonds at The Miami Beach EDITION.
“PARAISO, like the Miami Design District, is a multifaceted experience. Our diverse neighborhood is the perfect platform for a brand whose values are also found at the intersection of art, culture and fashion. We are thrilled to host PARAISO’s vibrant and coveted slate of Miami Swim Week events this year”, says Anna Williams, Vice President of Marketing at DACRA.
SUPPORTING NEW TALENT
For fourth year in a row, PARAISO launches its Upcycle Challenge in collaboration with Istituto Marangoni Miami, a design competition where a selected group of students are paired with design mentors, who this year are Tropic of C, Vitamin A, Riot Swim, VDM The Label, and PQ Swim. On Friday, June 9th, during Day 2 of PARAISO Miami Beach, the designers will present two looks each to an industry jury consisting of Sierra Mayhew, Fashion Editor of Who What Wear; Senior Buyer of Intimates, Swim and Active at Anthropologie, Ivy Heilman; and the founder of J Rosen Showroom, Torey Schulof. The winning designer will be chosen based on ability to create two swimwear looks using only upcycled materials, overall wearability, creativity, and construction.
The Miami International University of Art & Design (MIUAD) will also present their annual swim show on Thursday to empower the creativity of the fashion industry leaders of the future.
Along with the support of the Miami Beach Visitor and Convention Authority, this season PARAISO Miami Beach official partners include: Alto, Evian, Kevin Murphy, Sun Bum, Sally Hansen, alo, NY Makeup Academy, La Croix, Frederic Pinet, Gente Beauty, Motives, and Dibs.
ALL-ACCESS TICKETS & PRESS REGISTRATION
SI Tickets by Sports Illustrated will serve as the Official Ticketing Partner for all PARAISO swim week experiences. Passes to the general public to all events are currently on sale on https://sitickets.com/event/4-day-pass—paraiso-vip-experience-june-8-11.
Press Registration for media, buyers, stylists and industry guests to cover PARAISO Miami Beach swim week runways June 8-11, 2023 is currently open on www.paraisomiamibeach.com.