BDG announced today that NYLON House would be returning to Miami Art Week. The annual event celebrating music, art, culture and beauty will be hosted in partnership with globally renowned innovator, David Grutman of Groot Hospitality and BMW. Held at Strawberry Moon at the goodtime hotel on Friday, December 2nd, NYLON House will be a destination illuminating style, sound, art, beauty, and identity.
Following its success at Coachella, NYLON House will bring a symphony of light, sound, and mind-blowing installations to Miami’s booming art scene. The momentous event will feature a global deejay lineup, headlined by The MARTINEZ BROTHERS and with special guest performances from LAYLA BENITEZ, NIGHT TALES, and Luciano Scalioni.
“Thousands of people from around the world are going to descend upon Miami Beach, and we plan to deliver the best party of the weekend,” said Bryan Goldberg, CEO and Founder, BDG. “NYLON House will bring together the most exciting people in music, tech, fashion and art for one extraordinary night.”
Guests will be immersed in art, music, and culture as they sip curated cocktails and explore exclusive experiences from brand partners.
The following sponsor activations will take place at NYLON House:
Presenting sponsor, BMW will transcend the possible with the brand’s newest XM model. Creating the ultimate art display, the First-Ever BMW XM will be brought to life through a custom installation, designed to showcase the vehicle’s electric kidney grille.
SAMSUNG GALAXY Z FLIP4
Samsung Galaxy will be a spotlight at the event with an immersive AR experience inspired by the Galaxy Z Flip4. A large robotic experience will captivate guests by bringing to life Samsung’s imaginative AR world.
Try out a new look and pick up new beauty tricks in an immersive e.l.f. beauty-themed experience for the minimalist to the maximalist beauty lover. Guests can grab e.l.f.ing amazing holy grail products, touch up their nighttime look and snap photos of themselves.
Guests will experience custom aura photography that captures their individual frequency, then elevate their being with a Soulboost Ease or Lift sparkling water beverage. Soulboost was designed to help you get more out of your beverages. Ease flavors contain L-theanine to help promote relaxation and de-stress, while Lift flavors have panax ginseng to help support mental stamina.
Guests will enjoy the ultimate Glow On Bar where they can become part of the art scene with neon body paint applications matching the colors of the USA Capsule Collection.
Come vibe with Keys Soulcare in a soul-lifting speakeasy lounge. Guests will be a part of Keys Soulcare’s community of Lightworkers connecting the body, mind and spirit, so that we can all shine brighter together.