Luxury and adrenaline are colliding on the fast track as Louis Vuitton officially joins Formula 1® as an Official Partner in a game-changing 10-year alliance. Just in time for the Formula 1® Miami Grand Prix, this iconic fashion House is making a grand entrance into the world of high-octane motorsport, bringing a whole new level of elegance, heritage, and craftsmanship to the global racing stage.
As Formula 1® celebrates its 75th anniversary, the partnership between Louis Vuitton and the world’s most elite motorsport marks a celebration of champions and legacy—a perfect match for Miami, a city that thrives on style, speed, and spectacle. Louis Vuitton’s signature is already making its mark with trackside presence, a first for the Maison, featuring prominent branding at key race locations throughout the season. Expect to see the House’s distinctive flair woven into the most iconic moments of Formula 1®, from the grid to the podium.
One of the highlights of this collaboration is the Louis Vuitton Trophy Trunk, a bespoke masterpiece created to house the FIA Formula One World Championship™ trophy. Handcrafted at the Maison’s historic atelier in Asnières, France, the trunk is a work of art in itself—featuring a striking black-and-white Damier “V” for both “Victory” and “Vuitton,” echoing the checkered flag and F1’s legacy. Trimmed in natural leather with polished brass accents and protective locks, the trunk is lined with black microfiber to cradle one of the most coveted trophies in all of sports.
This year, the trunk made its debut at the F1 75 event at The O2 in London, where—for the first time ever—all ten teams, drivers, and Team Principals gathered to unveil their 2025 liveries in front of fans. It was a symbolic moment that underscored the future-forward momentum of Formula 1®, and Louis Vuitton’s place at its heart.
For Miami, a city known for pushing boundaries and embracing luxury culture with open arms, this partnership feels like destiny. Expect a trackside experience that’s as fashionable as it is fast, with Louis Vuitton bringing its design excellence to everything from VIP activations to exclusive merch drops and lifestyle moments throughout race weekend.
In a sport defined by milliseconds and masterpieces of engineering, Louis Vuitton’s entry into Formula 1® isn’t just a sponsorship—it’s a statement. Fashion, meet Formula. Victory, meet Vuitton.
