Miami Beach’s iconic Lincoln Road pedestrian corridor is all set to wrap Morris Lapidus’ mid-century modern “Lapidus Follies” in vibrant LGBTQ+ rainbow colors to celebrate Miami Beach Pride in April. The Lincoln Road Business Improvement District (BID) has partnered with the Miami Beach Pride organization to show its support for the LGBTQ+ community in a big, visual way. Throughout April, visitors can experience the colorful Rainbow Road and show their support by snapping  a photo at one or all of the locations; Shade structure on the 1000 block, The Triangle on the 500 block, Euclid Oval on the 600 block, and Square Arches on the 700 block and using the hashtag #LoveOnLincoln.

The Lincoln Road BID and its businesses have created exciting programming to celebrate Pride. For example, Casper will support Miami Beach Pride by offering 15% off on purchases from March 31 to April 16, 7 For All Mankind will offer an extra 25% off on purchases of $300 or more along with a Pride T-shirt, while Jo Malone is providing 15% off on purchases of $155 or more along with custom rainbow blooming bouquets on Saturday, April 1.  Moreover, MAC will be opening early at 9am on April 15 & 16 to offer a pride makeup glow-up, where visitors can come in, add some color, and sparkle to their look, and take photos at the glitter and selfie station. Lastly, for the Month of April, Nespresso will have a special recipe being offered at 20% off at their To Go Bar and is hosting a prideful happy hour at the To Go Bar on April 13th from 5 to 7 PM with a $1.00 recipe drink

As part of the Love on Lincoln campaign, visitors are encouraged to experience Rainbow Road and “Roll Out the Rainbow Carpet” and share their photos with the hashtag #LoveOnLincoln.

According to Lyle Stern, the Lincoln Road BID President, “Lincoln Road BID has long been supporters of MBPride and the LGBTQ+ Miami Beach community as it highlights the importance of diversity, inclusion, and uniqueness. Pride is a celebration of love and acceptance, and the BID is committed to creating a supportive environment that welcomes everyone.”

The Lincoln Road BID will kick off the Love on Lincoln campaign with “Light the Night” on March 31st, 2023, at the Euclid Oval 600-700 Lincoln Road, followed by a Pride Flag raising (7:30 PM). This event will pay tribute to the victims and families affected by the Pulse Nightclub and Club Q shootings. The event will feature special guest speakers and a local artist, who will perform as the road illuminates in remembrance.

Lincoln Road is Miami Beach’s most visited open-air destination, attracting over eight million visits in 2021, according to data. The district boasts 200 restaurants and shops, arts and cultural offerings, and entertainment, making it a premier retail, lifestyle, and cultural destination. The street is where models walk their dogs, stylish boulevardiers stroll past window shoppers, and café culture overrules standard business meetings. The Lincoln Road District is home to the New World Symphony and the Colony Theater, and a few steps away is the newly remodeled Miami Beach Convention Center, which welcomes world-renowned Art Basel Miami Beach every December.

Lincoln Road has a rich history, dating back to 1912 when it was created out of a mangrove forest. Developer Carl Fisher named it after the assassinated savior of the Union, Abraham Lincoln, disrupting the southern Florida region’s Confederate past. Fisher also created the Brick Yard (home to the Indianapolis 500) and the first east/west and north/south transcontinental highways, the Lincoln Highway, and the Dixie.

The Love on Lincoln campaign is a great way to showcase the Lincoln Road BID’s commitment to the LGBTQ+ community while celebrating love, diversity, and inclusion. It’s an exciting time to be on Lincoln Road, and everyone is welcome to join in on the fun!

More information can be found on the Lincoln Road website and social media.